Signage

I believe signage should be bold, clean, simple and direct. There is a challenge in directing people and communicating necessary information in a manner that is clear and concise enough to be effective. There is an added challenge when the conditions of location are considered. I once heard that the most effective signage is that which you don't realize is there. I consider it a challenge to make that happen: to make the wayfinding and other signage become one with the building or space so it looks as if it was always meant to be there.